VIOOH adds 254 JCDecaux screens across the Baltics for automated outdoor ad buying
TLDR
VIOOH has added 254 JCDecaux screens in the Baltic states to its automated outdoor ad buying inventory.
The Baltic expansion adds 254 JCDecaux screens to VIOOH's automated buying inventory, as covered by PPC Land. The report compares the two capitals, noting that Tallinn's 61 screens claim 75 million monthly impressions, while Vilnius has 110 screens, and asks what explains the gap between them.
How we got here: earlier coverage
- Oct 29VIOOH adds 460 Adams Outdoor digital billboards to its programmatic roadside inventory
VIOOH is adding 460 digital roadside billboards from Adams Outdoor to its programmatic marketplace, with the screens spanning 14 states.
- Oct 15Lumen study finds office screens earn 3.4x more attention than comparable digital out-of-home media
Lumen's study of 603 office workers across three European countries reports that office screens capture significantly more attention than traditional digital out-of-home advertising.
- Oct 15Out-of-home advertising turns profitable for 89% of brands, according to Keen data
Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.
- Oct 15AdXact DSP Gains Programmatic Access to VIOOH's Outdoor Screens
AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.