Nielsen data shows Malaysian social ad spend rose 40% in March as retail fell 53.5% after Hari Raya
TLDR
Nielsen's March Malaysian ad spend data shows social ad spend up 40%, free-to-air broadcasters taking 44.8% of RM604.4m in adex, and retail spend falling 53.5% after Hari Raya.
Nielsen found that Malaysian social ad spend grew 40% in March, while broadcasters kept 44.8% of the RM604.4m total adex through free-to-air TV. Retail spending dropped 53.5% after Hari Raya, as PPC Land reports.
How we got here: earlier coverage
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- Oct 16Advertisers Who Refresh Creative Weekly See 23% Higher ROI Ahead of Black Friday
Advertisers who updated creative assets weekly during pre-holiday periods achieved 23% higher ROI than those refreshing less frequently.
- Oct 15UK Black Friday search volume has dropped 36% since 2019, with deal-term queries down 40% and retailer sale searches down 68%
Black Friday search demand in the UK has declined significantly since 2019, suggesting the shopping event's market relevance may be shifting.
- Oct 14Social commerce conversion rates fall to 25% from 30%, DoubleVerify survey finds
DoubleVerify survey data shows social commerce conversions dropped to 25% from 30%, even as influencer marketing effectiveness and reach concerns declined among marketers.