Brands Can Spend $150,000 to $5 Million on a Creator-Led Long-Form Video Series
TLDR
Cyndi Steele of talent management firm G&B Digital Management says a brand-sponsored creator-led long-form original video series can cost anywhere from $150,000 to $5 million.
Cyndi Steele, a former TV executive producer who leads G&B Digital Management's &Beyond Creators' Studio, says a creator-led long-form original video series can cost a brand anywhere from $150,000 to $5 million. The figures are part of a broader look at the economics of brands funding creator-led series, a topic the source ties to recent creator-payment and streaming-ads developments.
How we got here: earlier coverage
- Nov 1Meta Reportedly Offers Creators Up to $500,000 to Post Video to Its New Features Product
Business Insider reports Meta offered creators as much as $500,000 to post video to its new Features product.
- Oct 28CTV ad sellers share genre labels in place of show-level data, but those labels are not yet reliable enough
Connected TV ad sellers have been reluctant to share show-level information with advertisers, so genre labels are used as a substitute, but those labels are not reliable enough to fill the gap.
- Oct 23News creators face mounting obstacles to sustainable revenue through brand deals and platform algorithms
News creators struggle to build sustainable revenue through brand partnerships and platform-dependent ad income due to brand-safety concerns and algorithmic suppression.
- Oct 21YouTube and Tubi dominate streamers' ad exposure time, according to new Comscore data
Comscore's new Score Report shows YouTube and Tubi lead streamers in share of audiences' ad exposure time.