Paid Media News by Eric Mandell

WhatsApp Cloud API will stop delivering marketing messages Oct. 13, 2027; new accounts affected early

Reported by Paid Media News
25
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TLDR

Meta's WhatsApp Cloud API will discontinue marketing message delivery on Oct. 13, 2027, requiring businesses roughly two weeks to integrate a replacement.

Meta announced that the WhatsApp Cloud API will stop supporting marketing messages on October 13, 2027, giving businesses approximately two weeks to complete integration work. Accounts created on or after April 13, 2027 will lose access to the feature earlier than that date.

Topics:Paid Search & AdvertisingTools & Platforms
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