Paid Media News by Eric Mandell

Reuters Identifies Discover-Tech as the Bidder Behind Starlink User Ads in 105 Countries

By Paid Media NewsReported by Paid Media News
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NewsRumor

TLDR

Six sources told Reuters that Discover-Tech was the bidder that won ad auctions for Starlink users, and TrendAI data puts its share at 12.9% of Starlink ads.

Reuters reports, citing six sources, that the company behind a set of Starlink ad auction wins is Discover-Tech, which TrendAI data links to 12.9% of Starlink ads. The alleged spy firm's role was first covered by PPC Land, which questions why the security firm left that name out of its report.

How we got here

  1. Oct 19
    Spyware Found in Targeted Ads from Google-Approved Vendor

    Citizen Lab traced zero-click spyware delivered through targeted ads to 45 Al Jazeera devices, leading Google to cut off the vendor Discover-Tech.

  2. Oct 13
    Starling launches as connected TV SSP addressing show-level data gap for marketers

    Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.

Topics:Paid Search & Advertising
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