Meta to Expand Pixel Conversion Counting by Default From Nov 12
TLDR
Meta will count more conversions through the Meta Pixel from Nov 12 for datasets already sending events, unless advertisers opt out.
What this means for your accounts
- Status
- Policy change
- Platform
- Meta
- Affects
- Meta Pixel conversion counting, Datasets
- Who
- advertisers using the Meta Pixel
- Effective
- Nov 12
- Action needed
- Opt out if you do not want the additional conversions counted.
Per PPC Land, datasets that are already sending events will have the change switched on by default, with matching running on the shopper's own device. Meta has not said whether recovered sales will feed into bidding.
How we got here
- Oct 22Meta Ads Manager Adds Product-Level Metrics for Catalog Campaigns
Meta introduced seven product-level metrics (spend, clicks, views, attributed orders per product) to its Ads Manager for catalog campaigns.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.
- Oct 16Floodlight gains ability to track conversions via Google signed-in data
Google's Floodlight system can now use signed-in user data to recover previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360.
- Oct 15Meta turns on product browsing within Facebook and Instagram ads starting October 28
Meta is enabling product browsing directly within Facebook and Instagram ads starting October 28, following a test with over 117,000 advertisers.