Paid Media News by Eric Mandell

Resemble AI Study Finds Nearly No Flagged Meta Ad Files Disclosed AI Use

By Eric MandellReported by Paid Media News
48
Research

TLDR

A Resemble AI analysis of 509 brands found AI-generated media in one of every 11 Facebook and Instagram ad files, but only 2 of 3,379 flagged files disclosed AI use.

Resemble AI found that one in 11 Facebook and Instagram ad files from 509 brands carried AI media, and 70% of those were built to look real. Only 2 of the 3,379 AI-flagged files disclosed the AI use, even though labelling rules in New York and the EU already apply to ads, as first reported by PPC Land.

Topics:Social Media MarketingPaid Search & Advertising
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