Paid Media News by Eric Mandell

Meta Ads Manager Adds Product-Level Metrics for Catalog Campaigns

Reported by Paid Media News
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News

TLDR

Meta introduced seven product-level metrics (spend, clicks, views, attributed orders per product) to its Ads Manager for catalog campaigns.

Meta added product-level metrics to Ads Manager for catalog campaigns, including spend, clicks, views, and attributed orders per product, as announced via LinkedIn. The company has not yet published documentation on how these metrics are calculated.

Topics:Paid Search & Advertising
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