Paid Media News by Eric Mandell

Advertisers Debate Whether a Local Google Search Ad Is a Local Service Ad

By Paid Media NewsReported by Paid Media News
45
News

TLDR

Google advertisers are disagreeing over whether a particular local ad unit in Google Search counts as a Local Service Ad or a different type of local Google ad.

SERoundtable reports that advertisers are struggling to agree on whether a specific local ad unit appearing in Google Search is a Local Service Ad or another type of local Google ad.

How we got here

  1. Oct 2
    Google Ads will allow some advertisers to use a business name different from their destination domain

    Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.

  2. Aug 25
    Google Local Services Ads Are Moving to Performance Max: What SEOs Need to Check

    Google is migrating Local Services Ads management into Performance Max starting August 2026, changing how budgets, bidding, and reporting work.

Topics:Paid Search & Advertising
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