Instagram Begins Limited US Test of Long-Form Video Formats for Creators
TLDR
Instagram is testing a limited set of new Features in the US, including long-form video formats that give creators more ways to engage their audiences.
What this means for your accounts
- Status
- Test
- Platform
- Meta
- Affects
- long-form video formats, Features test
- Who
- creators
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Social Media Today reports that Instagram has started a limited test of new Features in the US. The test introduces long-form video formats meant to give creators expanded ways to engage with their audiences.
How we got here
- Oct 19YouTube Experiments With Incentive Bonuses for Shorts Creators
YouTube is testing bonus incentives for selected Shorts creators and expanding its affiliate shopping program with updated analytics.
- Oct 6Meta expands Reels-first Facebook feed test to India
Meta is testing a Reels-first feed variant on Facebook in India, expanding trials of a feature it's already running on Instagram.
- Sep 30Instagram adds in-app boosting for livestreams
Instagram now lets creators directly boost livestreams through the app, matching the promotional tools already available for posts, Stories, and Reels.
- Aug 23YouTube Expands Channels Experiment to Musicians, Podcasters, and Media Creators
YouTube is rolling out its television-style Channels feature to more musicians, podcasters, and media creators in an expanded but still limited test.