Paid Media News by Eric Mandell

Meta turns on product browsing within Facebook and Instagram ads starting October 28

Reported by Paid Media News
35
News

TLDR

Meta is enabling product browsing directly within Facebook and Instagram ads starting October 28, following a test with over 117,000 advertisers.

Meta announced it will activate product browsing in existing Facebook and Instagram ads on October 28, allowing users to explore products without leaving the app. The feature builds on a test conducted with 117,700 advertisers.

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