Meta introduces creative-level ad targeting for age and gender across promotional campaigns

PubMatic reduced its excess inventory fee by 80% in April, while introducing new low-quality impression penalties for publishers.

OpenAI is enabling automatic ad rewriting in ChatGPT's self-serve ads with minimal advertiser oversight and a short opt-out window.

Meta posted 26% ad revenue growth on rising prices (up 23% in US/Canada) and took a $9.89B teen settlement charge, with Q4 guidance of $73–76B testing whether ad inflation persists into 2027.

Google is activating automatic image extraction for Performance Max campaigns by default from December 4, requiring API users to opt out if they want to maintain existing settings.