Pinterest Makes Its Ads Available Through Yahoo, Amazon and Google Programmatic Exchanges
TLDR
Pinterest has struck a programmatic buying partnership that will make its ads available through third-party exchanges, including those run by Yahoo, Amazon and Google.
Pinterest's new deal will make its ads available through a range of third-party exchanges, including those run by Yahoo, Amazon and Google, Social Media Today reports. The article does not give further details on timing or terms.
How we got here
- Oct 26Pinterest Makes Video and Display Inventory Available Through Amazon and Google DSPs in Three Regions
Pinterest video and display ads are now available to enterprise buyers through Amazon and Google DSPs in three regions, with Magnite as its main supply partner and no Europe date yet.
- Oct 26Pinterest Launches Programmatic Deals Solution to Compete for Media Buyer Spend
Pinterest introduced a programmatic buying solution called Programmatic Deals to help media buyers purchase ad inventory more efficiently.
- Oct 7Pinterest expands creator Pin sponsorship options for brand promotion
Pinterest is letting brands sponsor creator-made Pins to increase visibility and promotional reach.
- Aug 12Pinterest Partners with Zillow to Enable Real Estate Ad Targeting by Buyer Segment
Zillow can now target Pinterest users with real estate ads segmented by buyer type like first-time homebuyers and fixer-upper seekers.