Meta's per-creative audiences feature requires ad sets to remain open to all genders
Reported by Paid Media News
35
News
TLDR
Meta's per-creative audiences feature requires ad sets to target ages 25–65 across all genders, with API access beginning October 19.
Meta introduced per-creative audiences, a feature that constrains ad-set targeting by requiring campaigns to remain open to all gender demographics while setting age parameters between 25 and 65. Marketing API partners can begin testing the feature starting October 19, though Meta has not disclosed how the feature affects ad delivery.
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