Paid Media News by Eric Mandell

Pinterest Launches Programmatic Deals Solution to Compete for Media Buyer Spend

By Paid Media NewsReported by Paid Media News
25
Product announcement

TLDR

Pinterest introduced a programmatic buying solution called Programmatic Deals to help media buyers purchase ad inventory more efficiently.

Pinterest rolled out Programmatic Deals, a tool designed to streamline ad buying for media buyers via programmatic channels. Magnite serves as the supply-side partner, while demand-side integration includes Amazon Ads DVA+, Google Display & Video 360, and Yahoo DSP, positioning Pinterest to compete more directly for media-buyer budgets in the programmatic advertising space.

Topics:Paid Search & AdvertisingTools & Platforms
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