Paid Media News by Eric Mandell

Stagwell acquires Freestar to integrate publisher ad sales into its Owned Media unit

By Paid Media NewsReported by Paid Media News
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News

TLDR

Stagwell has acquired Freestar, a programmatic ad-sales platform serving publishers like Fortune and Boston Globe Media, to integrate it into its Owned Media unit.

Stagwell announced its acquisition of Freestar, which provides ad-sales and programmatic monetization services for publishers. The platform, which counts Fortune and Boston Globe Media among its clients, will operate within Stagwell's Owned Media division alongside properties like travel publisher Ink and airport network ReachTV. Freestar's existing publisher clients gain access to Stagwell's broader advertiser network and tools, while Stagwell aims to expand the company's capabilities for publisher growth and operational efficiency in programmatic advertising.

Topics:Paid Search & AdvertisingTools & Platforms
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