Eric Mandell — Paid Media News

Google Ads Releases Local Customer Optimization and Store Sales Features for Multi-Location Retailers

Reported by Eric Mandell
45
Product announcement

TLDR

Google Ads introduced Local Customer Optimization and Store Sales tracking features for multi-location retailers ahead of the holiday season.

Google Ads announced two new features targeting multi-location retailers, restaurants, and local service businesses: Local Customer Optimization and Store Sales data now available in Data Manager. Per Ginny Marvin, Google's Ads Liaison, the tools aim to help these businesses drive and measure in-store sales more effectively during the holiday period.

Topics:Paid Search & Advertising
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