Google Ads Asset Scheduling Now Lets Advertisers Group Days Into Weekends and Weekdays
TLDR
Google Ads has expanded the advanced options within asset scheduling so advertisers can group days, such as weekends versus weekdays.
What this Google Ads launch means for your accounts
- Status
- Available
- Platform
- Google Ads
- Affects
- asset scheduling advanced options, day grouping (weekends vs. weekdays)
- Who
- Google Ads advertisers using asset scheduling
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Google Ads has added day-grouping options to the advanced settings within asset scheduling, letting advertisers group days such as weekends versus weekdays and more. The option appears under the advanced options in asset scheduling, as SERoundtable reports.
How we got here: earlier Google Ads coverage
- Oct 21Google Ads rolls out A/B test toggle to measure impact of asset group changes
Google Ads is rolling out a new A/B testing toggle for asset group changes to let advertisers measure the impact of creative updates.
- Oct 14Google Ads introduces new priority and budget allocation controls for channel groupings
Google Ads added new controls to let advertisers prioritize channel groupings and allocate budgets more directly.
- Sep 11Google Ads Beta Tests Video Campaign Group for Aggregated Campaign Controls
Google Ads is beta testing a Video Campaign Group feature that aggregates metrics and controls for reach and frequency across multiple video and Demand Gen campaigns.
- Jul 13Google Ads Adds Asset Filters and Preview Tools for Text Customizations
Google Ads now lets advertisers filter ad previews by assets and preview text customizations and URL expansion before enabling them.