Paid Media News by Eric Mandell

Google Ads rolls out A/B test toggle to measure impact of asset group changes

Reported by Paid Media News
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NewsSpeculation

TLDR

Google Ads is rolling out a new A/B testing toggle for asset group changes to let advertisers measure the impact of creative updates.

SERoundtable reports that Google Ads is rolling out a feature called "Save and test asset group changes" that allows advertisers to run A/B tests on updates to headlines, descriptions, images, and videos within asset groups. The feature is intended to help measure the performance impact of creative variations.

Topics:Paid Search & AdvertisingTools & Platforms
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