Paid Media News by Eric Mandell

Google Ads introduces new priority and budget allocation controls for channel groupings

Reported by Paid Media News
35
Product announcement

TLDR

Google Ads added new controls to let advertisers prioritize channel groupings and allocate budgets more directly.

Google announced new features in Google Ads that enable marketers to categorize channel groupings by priority level and exercise more granular control over budget allocation across those channels.

Topics:Paid Search & Advertising
Was this useful?
Share

Related articles

35
Product announcement

Meta Launches New Ad Formats at 2026 Brand Summit

Meta announced new advertising features at its 2026 Brand Building Summit, including Ads Super Burst, First Impression Ads, expanded Reels Trending Ads, and Aggregated View Time metrics.

Paid Search & AdvertisingSocial Media Marketing
25
News

CPG, Beauty Brands Increase Ad Spend While Tech Pulls Back

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.

Paid Search & Advertising
35
News

Meta Launches Ads Super Burst for Reserved Time Slots

Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.

Paid Search & Advertising
35
News

Google Ads API v26 Released With SMS, Local Services

Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.

Paid Search & AdvertisingTools & Platforms