Eric Mandell — Paid Media News

Google Ads Adds Asset Filters and Preview Tools for Text Customizations

Reported by Eric Mandell
25
News

TLDR

Google Ads now lets advertisers filter ad previews by assets and preview text customizations and URL expansion before enabling them.

Google Ads has rolled out new preview and filtering capabilities within the advertiser console, according to SERoundtable. The updates include asset selection filtering in the Ad Preview tool and side-by-side examples of text customizations and final URL expansion, spotted by Arpan Banerjee and reported by the outlet. The editor notes some uncertainty about whether asset filtering itself is entirely new or a refinement of existing preview functionality.

Topics:Paid Search & AdvertisingTools & Platforms
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