Google Ads Adds NABP Healthcare Merchant Accreditation as a Telemedicine Certification
TLDR
Google Ads is adding a telemedicine certification from the National Association of Boards of Pharmacy's Healthcare Merchant Accreditation Program alongside its existing telemedicine certification options, effective November 2026.
What this Google Ads policy change means for your accounts
- Status
- Policy change
- Platform
- Google Ads
- Affects
- Telemedicine advertiser certification
- Who
- Advertisers running telemedicine ads
- Effective
- November 2026
- Action needed
- Not specified in the source
Google Ads announced it is adding a new telemedicine certification from the National Association of Boards of Pharmacy's Healthcare Merchant Accreditation Program, joining the original telemedicine certification options. The new option goes into effect this month, November 2026.
How we got here: earlier Google Ads coverage
- Nov 4Google will accept NABP accreditation toward telehealth ad certification in the US, UK and Canada
NABP accreditation, priced at $1,075 per website, will count toward Google's telehealth ad certification in the US, UK and Canada, though the timing for opening applications is unclear.
- Oct 20Google Ads expands financial services verification requirements to US and Canada
Google is extending its Financial Services Verification program for Google Ads to the United States and Canada in partnership with banking associations.
- Oct 16Google Ads Begins Allowing Certification Applications for Online Gambling Advertisers
Google Ads is rolling out a certification program allowing qualified online gambling advertisers to run ads on the platform starting in October 2026.
- Oct 2Google Ads will allow some advertisers to use a business name different from their destination domain
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.