Google Will Add Channel Definitions to Performance Max Reports for Search and Shopping in 2027
TLDR
Google's Performance Max channel help document now says channel definitions are coming to the PMax channel report for standard Search and Shopping reports in 2027.
Google updated its Performance Max channel help document to say that channel definitions will be added to the Performance Max channel report for standard Search and Shopping reports in 2027. The change is described only in the help document, so the rollout details beyond that date are not yet specified, as SeRoundtable reported.
How we got here: earlier coverage
On July 16, Google said it had expanded Performance Max product reporting to all eligible networks as of June 15, which caused one-time increases in metrics. On August 25, Google was testing Performance Max channel controls that let advertisers adjust how the algorithm prioritizes Search, YouTube, Display, Discover, Gmail, and Maps. Then, on November 3, Google updated its Performance Max help documentation to say campaigns may filter out brand and navigational queries and serve them through dedicated Search campaigns. Now, Google's Performance Max channel help document says channel definitions are coming to the PMax channel report for standard Search and Shopping reports in 2027.
Summary of earlier coverage
- Nov 3Google Ads Says Performance Max May Route Brand and Navigational Queries to Search Campaigns
Google Ads has updated its Performance Max help documentation to say PMax campaigns may filter out navigational or brand-specific queries and serve them through dedicated Search campaigns instead.
- Aug 18Google Updates Branded Searches Conversion Measurement, Removes Performance Max Support
Google has updated its Branded Searches conversion metric to use a 7-day attribution window by default and now limits eligibility to YouTube and Demand Gen campaigns, removing Performance Max from the supported list.
- Jul 16Google Broadens Performance Max Product Reporting to All Networks, Triggering Metric Jumps
Google expanded Performance Max product reporting to include all eligible networks as of June 15, causing one-time metric increases that reflect broader measurement scope, not improved performance.
- Jul 16Google Ads Expands Performance Max Reporting to Cover All Networks, May Show Metric Spikes
Google expanded Performance Max product-level reporting in June to include all networks, which may cause a one-time jump in impressions and clicks metrics.