Google Ads Begins Allowing Certification Applications for Online Gambling Advertisers

A new GrowthLoop and Ascend2 study shows 85% of advertisers plan to boost retail media spending, but 86% would cut or leave partners if audience fulfillment is slow.

Advertisers who updated creative assets weekly during pre-holiday periods achieved 23% higher ROI than those refreshing less frequently.

Google Ads now lets advertisers score leads based on form-answer criteria to filter for higher-quality prospects.

Ruggable is reallocating about 10% of its ad budget away from performance channels like Meta toward influencers and connected TV, with plans to expand that shift by 15–20% next year.