Criteo's third-quarter contribution falls 17% to $240 million as large advertisers and fashion brands cut budgets
TLDR
Criteo's third-quarter contribution ex-TAC fell 17% to $240 million as large advertisers and fashion brands cut budgets, and the company kept its 2026 forecast.
Criteo's contribution ex-TAC fell 17% to $240 million in the third quarter as large advertisers and fashion brands reduced their budgets, and the company kept its 2026 forecast unchanged. PPC Land raises the question of whether CTV and ChatGPT ads could lift results in 2027.
How we got here: earlier coverage
- Nov 4JCDecaux Q3 Digital Screen Share Rises to 45.4% as Programmatic Revenue Grows 37.5%
JCDecaux beat its Q3 revenue target, with digital screens rising to 45.4% of €1,010.5m and programmatic revenue up 37.5%.
- Nov 4Criteo's CTV unit extends shopper-data TV ads to nine additional markets by 2027
Criteo plans to expand its shopper-data TV advertising to nine more countries, with Brazil and Mexico getting access by end of 2026 and the UK, France and Germany in 2027.
- Oct 31Criteo Lowers 2026 Outlook to a Decline of as Much as 12% After Two Client Cuts
Criteo has cut its 2026 outlook from up to 2% growth to as much as a 12% decline, with two client losses removing $75 million from retail media and Performance Media down 10% in Q2.
- Oct 22Study: Budget-limited Google Ads campaigns lost 20% ROAS surplus when competitors raised spending
A UK homeware retailer's budget-capped Google Ads campaigns lost a 20% ROAS advantage over three weeks as competitors increased spend and CPCs rose sharply.