The Trade Desk gives advertisers ISP and carrier targeting through Digital Envoy data
TLDR
The Trade Desk now lets advertisers target IP-derived ISP and carrier segments from Digital Envoy across EMEA, APAC and CTV.
What this means for your accounts
- Status
- Available
- Platform
- Not specified in the source
- Affects
- ISP and carrier segments, IP-derived provider and company segments
- Who
- Advertisers targeting telecom and tech brands in EMEA, APAC and CTV
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
The Trade Desk is adding telecom and tech brand targeting based on IP-derived provider and company segments across EMEA, APAC and CTV, according to a report from PPC Land. Price and scale of the segments were not disclosed.
How we got here
- Oct 22LinkedIn job-title targeting now available for Google DV360 connected TV buys in the US
DV360 buyers can now layer LinkedIn's job title, industry, and seniority targeting onto connected TV campaigns in the US through Microsoft Monetize.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.
- Oct 19Trade Desk reports 41% ROAS boost using retail data across regions
Trade Desk claims retail data integration delivers significantly higher ROAS across APAC and EMEA, though the exact methodology and sample size remain unclear.
- Oct 15Triton's audio ad platform integrates Datonics audience segments across 12 countries
Triton's TAP platform now includes Datonics third-party audience segments for demographic, automotive, and CPG targeting in 12 countries.