Paid Media News by Eric Mandell

Trade Desk reports 41% ROAS boost using retail data across regions

Reported by Paid Media News
35
NewsSpeculation

TLDR

Trade Desk claims retail data integration delivers significantly higher ROAS across APAC and EMEA, though the exact methodology and sample size remain unclear.

Trade Desk reported higher return on ad spend when using retail data in APAC campaigns (125% increase) and EMEA campaigns (150%), based on platform figures excluding Walmart DSP data. The claim lacks detail on sample size, methodology, and what the June 2025–June 2026 measurement period specifically captures, leaving the assertion's robustness unclear.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

55
News

Safari 27 Blocks Email-to-ID Tracking Across Apple Devices

Safari 27 is blocking identity providers from converting email addresses into tracking identifiers across Apple platforms, with no vendor exceptions.

Paid Search & AdvertisingTools & Platforms
35
Research

42% Report Programmatic Budget Waste From Measurement Silos

StackAdapt's survey reveals measurement fragmentation costs programmatic advertisers significantly, with only 7% running fully unified measurement systems.

Paid Search & AdvertisingTools & Platforms
35
News

Meta's October Political Ad Restriction: What to Know

Meta will block new political ads from October 27–November 3, 2024, though pre-approved ads can still run with limited edit options.

Paid Search & Advertising
35
News

OpenAI Launches New ChatGPT Ad Formats and Conversion Tools

OpenAI added new visual ad formats, conversion tracking improvements, performance reporting, and measurement partners to ChatGPT Ads.

Paid Search & AdvertisingTools & Platforms