Magnite Opens Comscore Audience Targeting to SpringServe CTV Publishers Without Viewer IDs
TLDR
Magnite's SpringServe platform publishers can now use Comscore audience targeting for CTV ads without viewer IDs, with Future Today among the first sellers.
Publishers on Magnite's SpringServe platform can now access Comscore ad targeting for connected TV slots without relying on viewer IDs, and Future Today is among the first sellers pairing its viewing data with contextual signals. As first reported by PPC Land, pricing, market details and results have not yet been disclosed.
How we got here
- Oct 26Pinterest Launches Programmatic Deals Solution to Compete for Media Buyer Spend
Pinterest introduced a programmatic buying solution called Programmatic Deals to help media buyers purchase ad inventory more efficiently.
- Oct 21Magnite reports 136% ad recall lift above industry benchmark in new study
Magnite released performance benchmarks claiming its ads achieve 136% higher ad recall lift than industry standards, per the company.
- Oct 19Magnite gains bidder seat in CloudX mobile app auctions
Magnite's DV+ demand can now participate in CloudX mobile app auctions via an OMSDK-certified SDK.
- Oct 13Starling launches as connected TV SSP addressing show-level data gap for marketers
Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.