IAB Europe Keeps Volasim on TCF Vendor List While Reviewing Ownership Ties
TLDR
Volasim remains on IAB Europe's TCF vendor list, which drives consent banners, even though the vendor Discover-Tech was removed on October 8 and a review is open.
Volasim joined the vendor list behind TCF consent banners on October 8, the same day Discover-Tech was cut from it. PPC Land reports that a review is underway, and it raises the question of who verifies vendors' ownership ties.
How we got here
- Oct 27Reuters Identifies Discover-Tech as the Bidder Behind Starlink User Ads in 105 Countries
Six sources told Reuters that Discover-Tech was the bidder that won ad auctions for Starlink users, and TrendAI data puts its share at 12.9% of Starlink ads.
- Oct 18IAB Europe publishes weekly Global Vendor List for European ad tech vendors and consent platforms
PPC Land covers IAB Europe's Global Vendor List, a JSON registry of ad tech vendors used by European consent platforms.
- Oct 16Lacuna's ad exchange gains TCF vendor ID for European consent signals
Lacuna has received TCF vendor ID 1648, enabling its ad exchange to be named in EU publisher consent strings.
- Oct 14ID5 Remains on Safari Blocklist as Trade Desk Pursues 13-Day Fix
ID5 remains on Safari's blocklist following Apple's privacy enforcement, while The Trade Desk works on a 13-day remediation plan.