AppsFlyer Finds Spend Rose on Nine of the Top 10 Mobile Media Sources
TLDR
AppsFlyer's analysis of 57 mobile media sources found ad spend rose on nine of the top 10, and it now measures quality by quarter-over-quarter spend change rather than retention.
AppsFlyer compared 57 media sources and found that spend rose on nine of the top 10, as first reported by PPC Land. Under the new scoring formula, quality for app marketers is defined by quarter-over-quarter spend change, not retention.
How we got here
- Oct 2446% of Brands Now Tie Increased Commerce Media Spend to Proven ROI, SMG and IAB Find
An SMG and IAB study finds 46% of brands increase commerce media spending based on proven ROI, though reporting and campaign workflows remain fragmented.
- Oct 21Reddit links 80% optimization scores to 19.6% lower CPA for advertisers
Reddit expanded its campaign budget optimization tool to five objectives and claims advertisers using high optimization scores see 19.6% lower CPAs.
- Oct 16Advertisers Who Refresh Creative Weekly See 23% Higher ROI Ahead of Black Friday
Advertisers who updated creative assets weekly during pre-holiday periods achieved 23% higher ROI than those refreshing less frequently.
- Oct 14Social commerce conversion rates fall to 25% from 30%, DoubleVerify survey finds
DoubleVerify survey data shows social commerce conversions dropped to 25% from 30%, even as influencer marketing effectiveness and reach concerns declined among marketers.