Otrium's AI buyer books Talpa Media audio through Triton Digital's seller agent
TLDR
Triton Digital says an AI buyer working for Otrium booked Talpa Media audio with no manual step between the brief and the ad server.
Triton Digital says Otrium's AI buyer booked Talpa Media audio inventory with no manual step between the brief and the ad server, as first reported by PPC Land. Price and budget for the campaign were not disclosed.
How we got here
- Oct 25AudioGo ties audio ads to store visits using InMarket's consumer location data
AudioGo has integrated InMarket's location data to let brands measure store visits and return on ad spend from audio campaigns.
- Oct 23Formula 1 launches audio advertising through Consumables' 220M-user network
Formula 1 is now selling audio ads through Consumables' platform to reach 220 million users, though pricing and launch details remain unannounced.
- Oct 15Triton's audio ad platform integrates Datonics audience segments across 12 countries
Triton's TAP platform now includes Datonics third-party audience segments for demographic, automotive, and CPG targeting in 12 countries.
- Oct 15AdXact DSP Gains Programmatic Access to VIOOH's Outdoor Screens
AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.