Paid Media News by Eric Mandell

Triton's audio ad platform integrates Datonics audience segments across 12 countries

Reported by Paid Media News
25
Product announcement

TLDR

Triton's TAP platform now includes Datonics third-party audience segments for demographic, automotive, and CPG targeting in 12 countries.

Triton's audio ad platform (TAP) has integrated third-party audience data from Datonics, giving audio publishers access to demographic, automotive, and CPG purchase segments across 12 countries. PPC Land reports that pricing, segment counts, and refresh frequency remain undisclosed.

Topics:Tools & PlatformsPaid Search & Advertising
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