Eric Mandell — Paid Media News

Meta expands Reels-first Facebook feed test to India

Reported by Eric Mandell
35
News

TLDR

Meta is testing a Reels-first feed variant on Facebook in India, expanding trials of a feature it's already running on Instagram.

Meta is expanding trials of a Reels-focused feed layout, bringing the test to Facebook users in India after earlier experiments on Instagram. The move signals the company's continued prioritization of short-form video content in its core feed experience.

Topics:Social Media Marketing
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