PPCmate data shows US pop-under ads cost 28 times Pakistan's rate
TLDR
Pop-under ads on the PPCmate network cost far more in the US than in Pakistan, and mobile pop traffic costs more per thousand impressions than desktop.
Mobile pop traffic averaged $2.09 per 1,000 impressions against $1.34 on desktop for PPCmate buyers, and PPC Land reports that US pop-under ads cost 28 times Pakistan's rate on the platform. The figures come from a one-month sample on a single network, a limitation the outlet itself raises.
How we got here: earlier coverage
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- Oct 21PubMatic cut its excess inventory fee 80% in April, according to page history
PubMatic reduced its excess inventory fee by 80% in April, while introducing new low-quality impression penalties for publishers.
- Oct 21ChatGPT Ads Now Available in 26 Additional Countries, Reaching 89 Total Markets
OpenAI expanded ChatGPT ad availability to 26 new countries, bringing total advertiser access to 89 markets.
- Sep 29ChatGPT Ad CTR Topped 1% in Four Markets, but Fell Short in the U.S.
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