TLDR
Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.
Google announced the availability of Ads API version 26, introducing support for SMS messaging, local services ads, hotel center accounts, lift measurements, EU political items, and expanded conversion features among other additions.
Google Ads clarified its sexual content policies with additional examples to help advertisers comply.
Optmyzr's analysis of 5,886 Google Ads accounts over three years found that seasonality adjustments consistently backfire during Black Friday, raising CPCs while cutting ROAS compared to letting Smart Bidding manage the period unsupervised.
Google Ads is rolling out channel prioritization and budget allocation controls to let advertisers manage spending distribution across Search, Performance Max, and other campaigns.
Magnite and LG Ad Solutions are offering LG smart TV home screen ad inventory through agentic AI media-buying platforms.