YouTube Ad Sales Grow $152M in Q2 as Music and Premium Reach 150M Subscribers
TLDR
YouTube's ad sales rose $152 million quarter over quarter, with overall ad revenue up 9% to $11.2 billion, its slowest growth of 2026 so far.
PPC Land reports that YouTube ad sales rose $152 million in Q2, even as YouTube took a record 15.8% of US TV time in August. The same period saw Music and Premium reach 150 million subscribers.
How we got here
- Oct 26YouTube reaches record 15.8% of US TV share as $12bn in political ad spending drives up CTV prices
YouTube's record 15.8% share of US TV time and $12bn in midterm political ad spending are pushing up connected TV costs, displacing regional brands from local broadcast.
- Oct 24Spotify's ad revenue climbs to €482m in Q3 as automated channels add €91m while direct sales decline
Spotify's Q3 ad revenue reached €482m, with automated/programmatic channels contributing €91m in growth despite a €53m drop in direct ad sales.
- Oct 21Streaming TV gains 6.2 percentage points of US ad exposure in a year
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.
- Oct 21Audio streaming listeners and paid subscribers decline in July as survey shows growing ad acceptance
Comscore reports July audio streaming saw fewer paid subscribers and free listeners, though a majority of surveyed adults express willingness to accept ads over payment.