Streaming TV gains 6.2 percentage points of US ad exposure in a year
Reported by Paid Media News
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News
TLDR
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.
Comscore reports that streaming platforms have gained ground in the US TV advertising market, growing 6.2 percentage points over a year, while broadcast held 43.2% of TV ad exposure and cable held 34.5% in August. YouTube captured 44.4% of streaming ad exposure time.
Topics:Paid Search & Advertising
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