Meta Says Its Andromeda Ad System Lifted Facebook Conversions 2.4%
TLDR
Meta says its Andromeda ad system has lifted Facebook conversions by 2.4% since 2025, and that every eligible ad on Facebook and Instagram is now scored at over 1 billion a second per GPU server, 100 times the 2024 rate.
Meta says Andromeda, its system for scoring ads, has lifted Facebook conversions by 2.4% since 2025. The company also says every eligible ad on Facebook and Instagram is now scored at over 1 billion a second per GPU server, 100 times the 2024 rate.
How we got here
- Oct 28Meta Turns On Device-Side Conversion Counting by Default on November 12
Meta will switch on device-side conversion counting by default on November 12, and a scan of Meta ad files found only 2 of 3,379 AI-flagged files disclosed AI use.
- Oct 27Meta to Expand Pixel Conversion Counting by Default From Nov 12
Meta will count more conversions through the Meta Pixel from Nov 12 for datasets already sending events, unless advertisers opt out.
- Oct 15Meta turns on product browsing within Facebook and Instagram ads starting October 28
Meta is enabling product browsing directly within Facebook and Instagram ads starting October 28, following a test with over 117,000 advertisers.
- Oct 15Meta Launches Ads Super Burst, Letting Advertisers Reserve Time Windows on Facebook and Instagram
Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.