Paid Media News by Eric Mandell

Spotify's ad revenue climbs to €482m in Q3 as automated channels add €91m while direct sales decline

By Paid Media NewsReported by Paid Media News
25
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TLDR

Spotify's Q3 ad revenue reached €482m, with automated/programmatic channels contributing €91m in growth despite a €53m drop in direct ad sales.

Spotify reported €482m in ad revenue for Q3 across 499m free users, with automated channels contributing €91m in growth. Direct ad sales declined by €53m, signaling a shift in the platform's ad mix toward programmatic and biddable channels rather than direct sponsorships. The company is looking to podcasts and sponsorships to drive double-digit growth in Q4.

Topics:Paid Search & Advertising
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