YouTube reaches record 15.8% of US TV share as $12bn in political ad spending drives up CTV prices

Political spending for midterm elections has inflated TV and streaming ad costs, forcing regional advertisers in battleground states to cut budgets, shift channels, or pay more during peak holiday sales season.

Major ad holding companies report Q3 growth as brands redirect spending toward social platforms and retail media channels heading into Q4.

Google is splitting child safety violations in Ads into two penalty tiers: non-sexual nudity gets a 7-day warning, while abuse content triggers immediate suspension.

X released holiday campaign recommendations focused on brevity, natural language, and clear calls to action.