Paid Media News by Eric Mandell

TikTok Adds In-App Restaurant Guide Called Must Eat for U.S. Dining Spots

By Paid Media NewsReported by Paid Media News
30
News

TLDR

TikTok has added an in-app restaurant guide called Must Eat that showcases community-sourced dining spots in the U.S.

Context:The 3rd TikTok launch we've covered in the last 30 days

What this means for your accounts

Status
Available
Platform
TikTok
Affects
Must Eat restaurant guide
Who
Not specified in the source
Effective
Not specified in the source
Action needed
Not specified in the source

TikTok has added a local dining list called Must Eat to its app, as Social Media Today reports. The list is designed to showcase community-sourced restaurant spots in the U.S.

How we got here

  1. Oct 6
    TikTok highlights creator recommendations for Halloween and fall travel destinations

    TikTok is promoting creator-recommended Halloween and fall travel destinations through themed content hubs.

  2. Aug 25
    TikTok Expands Public Placement Opportunities for Advertisers Across Out-of-Phone Channels

    TikTok is extending its Out of Phone ad program to place creator content on billboards, in-store displays, and cinema screens.

  3. Aug 19
    TikTok Explores In-Stream Payment Options Ahead of Potential US Rollout

    TikTok is reportedly exploring in-stream payment capabilities similar to those already live on its Chinese counterpart Douyin.

  4. Jul 19
    How Major Food Brands Like PepsiCo Are Using TikTok Shop to Drive Sales and Shape New Products

    PepsiCo and other major food companies are leveraging TikTok Shop's e-commerce capabilities to boost sales and gather product innovation insights.

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