Google's YouTube holiday ad guide urges creator-led assets and budgeting for 50 conversions
TLDR
Google's YouTube holiday guide tells brands to make at least half of their holiday ad assets creator-led and to budget for 50 conversions, and PPC Land questions which of those figures can be checked.
Google's guide for YouTube holiday advertising advises brands to make at least half of their holiday ad assets creator-led and to budget for 50 conversions. PPC Land asks which of the guide's figures can actually be verified.
How we got here
- Oct 16Floodlight gains ability to track conversions via Google signed-in data
Google's Floodlight system can now use signed-in user data to recover previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360.
- Oct 15YouTube raises creator boost lift claim to 30% from 20% on identical dataset
YouTube increased its reported lift figure for creator boost campaigns to 30% from a previously cited 20%, both based on the same underlying data.
- Oct 14Social commerce conversion rates fall to 25% from 30%, DoubleVerify survey finds
DoubleVerify survey data shows social commerce conversions dropped to 25% from 30%, even as influencer marketing effectiveness and reach concerns declined among marketers.
- Aug 15YouTube Shows 93% Branded Search Lift for Supergoop, But Attribution Methodology Remains Opaque
YouTube's creator playbook claims a 93% branded search lift for Supergoop but doesn't disclose its measurement methodology, leaving a gap between promotional claims and verifiable results.