Audio streaming listeners and paid subscribers decline in July as survey shows growing ad acceptance
Reported by Paid Media News
25
News
TLDR
Comscore reports July audio streaming saw fewer paid subscribers and free listeners, though a majority of surveyed adults express willingness to accept ads over payment.
According to Comscore data cited by PPC Land, paid music-service subscribers dropped 10% and free listeners fell 8.7% in July compared to a year earlier. Among 3,242 surveyed US adults, 58% indicated a preference for ads over paying, raising questions about whether that consumer tolerance will sustain as the industry navigates shifting listener engagement and monetization strategies.
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