X Makes Lead Generation Ads Available to All Advertisers, Including Self-Serve Accounts
TLDR
X is opening lead generation ads to small and self-serve advertisers, with native forms, a Leads objective and CRM export, and says it cut micro1's lead cost by 75%.
What this X launch means for your accounts
- Status
- Available
- Platform
- X
- Affects
- Lead generation ads, Leads objective, Native lead forms, CRM export
- Who
- Small and self-serve advertisers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
X is opening lead generation ads to small and self-serve advertisers, adding native forms, a Leads objective and CRM export, as first reported by PPC Land. X puts the lead cost reduction for micro1 at 75%, while its CMO says the figure is 33%. The article leaves open which of the two figures holds up.
How we got here: earlier X coverage
- Oct 29Microsoft Search and News Advertising Revenue, Now Including LinkedIn, Grows 10% to $6.6 Billion
Microsoft's search and news advertising revenue, now combined with LinkedIn ads, rose 10% to $6.6 billion, and Bing advertisers no longer get a search-only figure.
- Oct 15OpenX data shows supply-side targeting surged to 37% of ad spend, up from 11% in 2023
OpenX reports supply-side targeting growth to 37% of ad spend based on transaction data and interviews, with CTV use jumping 500%.
- Oct 6Reddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.
- Aug 26X Brings Back Twitter's Lead Gen Ads With New Tweaks
X has reintroduced Lead Gen Ads, Twitter's call-to-action feature that was previously retired, with updates to the format.