Paid Media News by Eric Mandell

Microsoft Search and News Advertising Revenue, Now Including LinkedIn, Grows 10% to $6.6 Billion

By Paid Media NewsReported by Paid Media News
45
News

TLDR

Microsoft's search and news advertising revenue, now combined with LinkedIn ads, rose 10% to $6.6 billion, and Bing advertisers no longer get a search-only figure.

Microsoft's search and news advertising revenue, now reported together with LinkedIn ads, rose 10% to $6.6 billion, as PPC Land reports. Ex-TAC growth was 12%, and the separate search-only figure that Bing advertisers used to track is no longer broken out. Guidance for December calls for low-double-digit growth again.

How we got here

  1. Oct 28
    Microsoft's Search and Advertising Revenue Grows 12% in First Quarter 2027 Earnings

    Microsoft's search and advertising revenue rose 12% in its first quarter 2027 earnings, two points above the prior quarter's 10% growth.

  2. Oct 18
    LinkedIn claims ABM budget growth after attribution rebuild

    LinkedIn published a case study claiming an Australian energy broker increased ABM budget allocation after rebuilding attribution tracking with third-party tools.

  3. Sep 30
    Microsoft Advertising Launches New Features and Tools in September 2026

    Microsoft Advertising announced September updates aimed at improving advertiser efficiency and campaign performance.

Topics:Paid Search & AdvertisingTools & Platforms
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