OpenX data shows supply-side targeting surged to 37% of ad spend, up from 11% in 2023

Lumen's study of 603 office workers across three European countries reports that office screens capture significantly more attention than traditional digital out-of-home advertising.

Black Friday search demand in the UK has declined significantly since 2019, suggesting the shopping event's market relevance may be shifting.

Skai now offers Uber ads in eight countries outside the US for eligible brands, though specifics on formats, cost, and tracking remain unclear.

Meta is enabling product browsing directly within Facebook and Instagram ads starting October 28, following a test with over 117,000 advertisers.