Cross-Border Sellers Cut Pinterest's Europe Revenue Growth by 11 Points
TLDR
Cross-border sellers reduced Pinterest's Europe revenue growth by 11 points, and Pinterest's holiday guidance of 8% to 12% growth assumes those advertisers stay away.
Pinterest's holiday guidance of 8% to 12% growth assumes cross-border advertisers stay away, while ad prices fell 4%, PPC Land reports. The article asks whether the company's $1.26bn of yearly cash flow can buy it time to recover.
How we got here: earlier coverage
- Oct 29Microsoft Search and News Advertising Revenue, Now Including LinkedIn, Grows 10% to $6.6 Billion
Microsoft's search and news advertising revenue, now combined with LinkedIn ads, rose 10% to $6.6 billion, and Bing advertisers no longer get a search-only figure.
- Oct 27Streaming Takes 48.7% of US National TV Ad Spend in Q3 as Pinterest Opens Inventory to Amazon and Google DSPs
iSpot found streaming accounted for 48.7% of US national TV ad spend in Q3 while taking 21.9% of impressions, and Pinterest placed its own inventory inside Amazon and Google DSPs.
- Oct 26Pinterest Makes Video and Display Inventory Available Through Amazon and Google DSPs in Three Regions
Pinterest video and display ads are now available to enterprise buyers through Amazon and Google DSPs in three regions, with Magnite as its main supply partner and no Europe date yet.
- Oct 19Pinterest reports 36% of ad impact comes after a campaign's eighth week
Pinterest claims over one-third of a campaign's total ad impact arrives after the eighth week of running.