TLDR
X rebuilt its third-party developer showcase to highlight official partners and agentic use cases.
X relaunched its exhibit website to showcase official partners, agentic use cases, and third-party integrations, aiming to encourage developers to build apps using X data.
Threads has launched Gems, an in-app rewards system that automatically highlights original posts and replies that generate value and discussion.
X launched an MLB Gametime hub offering real-time scores and fan conversations, mirroring its existing NFL experience.
TikTok awarded Rebecca Yarros's "Fourth Wing" its inaugural European Bestseller of the Year honor for BookTok-driven sales.
X has expanded Grok chatbots with search and analytics capabilities for in-app posts and brand mentions to help marketers track trends.