Twitch Viewing Hours Rise 4% to 4.51 Billion in Q3 While Kick Grows 30.7%
TLDR
Twitch's Q3 viewing hours rose 4% to 4.51 billion while Kick grew 30.7%, but Amazon's filing does not name Twitch, leaving advertisers to weigh conflicting share estimates.
Amazon's October 29 filing does not name Twitch, so advertisers are relying on outside data to gauge its audience share. Streams Charts puts Twitch at a 14.2% share, while Amazon Ads cites 60%, as PPC Land reports. Q3 viewing figures show Twitch up 4% to 4.51 billion hours and Kick up 30.7%.
How we got here: earlier coverage
- Oct 29Amazon's Ad Revenue Growth Slows to 11% After Prime Day Moves to June
Amazon's advertising revenue growth slowed to 11% after Prime Day moved to June, with advertisers spending $19.64bn and Q4 guidance set at high-teens ad growth.
- Oct 27Streaming Takes 48.7% of US National TV Ad Spend in Q3 as Pinterest Opens Inventory to Amazon and Google DSPs
iSpot found streaming accounted for 48.7% of US national TV ad spend in Q3 while taking 21.9% of impressions, and Pinterest placed its own inventory inside Amazon and Google DSPs.
- Oct 21Streaming TV gains 6.2 percentage points of US ad exposure in a year
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.
- Oct 21YouTube and Tubi dominate streamers' ad exposure time, according to new Comscore data
Comscore's new Score Report shows YouTube and Tubi lead streamers in share of audiences' ad exposure time.