Streaming Takes 48.7% of US National TV Ad Spend in Q3 as Pinterest Opens Inventory to Amazon and Google DSPs
TLDR
iSpot found streaming accounted for 48.7% of US national TV ad spend in Q3 while taking 21.9% of impressions, and Pinterest placed its own inventory inside Amazon and Google DSPs.
iSpot found that streaming took 48.7% of US national TV ad spend in Q3 while accounting for 21.9% of impressions. In the same period, Pinterest put its own inventory inside Amazon and Google DSPs, as first reported by PPC Land.
How we got here
- Oct 26Pinterest Makes Video and Display Inventory Available Through Amazon and Google DSPs in Three Regions
Pinterest video and display ads are now available to enterprise buyers through Amazon and Google DSPs in three regions, with Magnite as its main supply partner and no Europe date yet.
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 21Streaming TV gains 6.2 percentage points of US ad exposure in a year
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.
- Oct 21YouTube and Tubi dominate streamers' ad exposure time, according to new Comscore data
Comscore's new Score Report shows YouTube and Tubi lead streamers in share of audiences' ad exposure time.